Owlchemy Labs Brand & Logo Usage Guidelines

Below are the relevant legal guidelines for how our partners should display the trademarks, logos or other distinctive features owned by Owlchemy Labs Inc. (the “Owlchemy Marks”). The Owlchemy Marks include Owlchemy Labs, Job Simulator, Vacation Simulator and their respective logos.

When using the Owlchemy Marks, please review the following brand guidelines:

Brand Guidelines

Attribution

Any use of the Owlchemy Marks (including logos) in a marketing creative should include an attribution statement in the form shown below:

Mark/Situation Attribution Statement
Owlchemy Labs
Only the Owlchemy Labs trademark and logo is used.
Owlchemy Labs and the related logos are trademarks of Owlchemy Labs Inc.
Owlchemy Labs, Job Simulator and Vacation Simulator
All three word marks and/or their respective logos are used. The Owlchemy Labs trademark should be mentioned first.
Owlchemy Labs, Job Simulator and Vacation Simulator and the related logos are trademarks of Owlchemy Labs Inc.

Notes:

  • These are examples and the attribution statement should be tailored to which specific Owlchemy Marks are included in your marketing creative.
  • Social media posts do not need an attribution statement.
  • For banners and clickable creatives, the attribution statement can be included on the destination landing page.

 

Word Marks Only

For Owlchemy Labs’ word marks only (including Owlchemy Labs, Job Simulator and Vacation Simulator), the following rules apply:

  • Include the trademark symbol ™ for the first or most prominent time the word mark appears in the creative. The trademark symbol does not need to be repeated for additional instances of that trademark. Social media posts do not need a trademark symbol. Make sure to always use the ™ symbol, not the ® symbol.
  • Use the word mark as an adjective, never as a noun or verb, and never in the plural or possessive form.
  • Distinguish the word mark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark.

 

All Owlchemy Marks (Including Logos)

For all Owlchemy Marks (including logos), the following rules apply:

  • Don’t display the Owlchemy Marks in any way that implies an affiliation with, sponsorship, or endorsement by Owlchemy Labs.
  • Don’t alter, distort, or modify the Owlchemy Marks in any way. This includes varying the spelling of the word marks, or displaying the logos with color variations or unapproved visual elements.
  • Don’t incorporate the Owlchemy Marks into your own product names, service names, trademarks, logos, or company names.
  • Don’t register or attempt to register the Owlchemy Marks or any trademarks, logos or domain names that are confusingly similar to them.
  • Don’t display the Owlchemy Marks in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, violent, or otherwise objectionable to Owlchemy Labs.

 

Owlchemy Labs Logos

When using Owlchemy Labs’ logos, please review the following logo usage guidelines:

Horizontal Logo Lockup (Default / Normal Use)

The Horizontal Logo Lockup shown below is preferred and should be used in the vast majority of marketing materials:

Owlchemy Labs Default Horizontal Logo Lockup
[PNG]

If the background of the marketing creative will be very dark, you can use the version of the Horizontal Logo Lockup shown below:

Owlchemy Labs Horizontal Logo Lockup
[PNG]

If the logo needs to be in a single color for purposes of conformity with the rest of the marketing creative, you can use the version of the Horizontal Logo Lockup shown below:

Owlchemy Labs Horizontal Single Color Logo Lockup
[PNG]

Vertical Logo Lockup (Special Cases)

Partners should only use the Vertical Logo Lockup shown below in special cases and where absolutely necessary:

Owlchemy Labs Vertical Logo Lockup
[PNG]

If you have any questions regarding the appropriate usage of Owlchemy Labs’ logos, including the types of circumstances where use of the Vertical Logo Lockup is permissible, please contact Owlchemy Labs at info@owlchemylabs.com.

 

Job Simulator Logos

When using Job Simulator logos, please review the following logo usage guidelines:

White Logo Lockup

The White Logo Lockup shown below is preferred and should be used in the vast majority of marketing materials:

Job Simulator White Logo Lockup
[PNG]

Black Logo Lockup

If the background of the marketing creative will be very light, you can use the version of the Black Logo Lockup shown below:

Job Simulator Black Logo Lockup
[PNG]

Infinite Overtime Logo

The Infinite Overtime Logo shown below is only to be used when representing the Job Simulator content update “Infinite Overtime”, and only used on dark or otherwise contrasting backgrounds so it is legible:

Job Simulator Infinite Overtime Logo
[PNG]

If you have any questions regarding the appropriate usage of Job Simulator logos, including the types of circumstances where use of the Infinite Overtime Logo is permissible, please contact Owlchemy Labs at info@owlchemylabs.com.

Vacation Simulator Logos

When using Vacation Simulator logos, please review the following logo usage guidelines:

Full Color Logo Lockup

The Full Color Logo Lockup shown below should be used in all marketing materials:

Vacation Simulator Full Color Logo Lockup
[PNG]

If you have any questions regarding the appropriate usage of Vacation Simulator logos, please contact Owlchemy Labs at info@owlchemylabs.com.

 

 

For any additional questions regarding the Owlchemy Labs’ Brand & Logo Usage Guidelines, please contact Owlchemy Labs at info@owlchemylabs.com.