Owlchemy Labs Introduces A Fresh New Look

Hello fellow humans!

Your eyes do not deceive you, things look different! We put a fresh coat of paint on the Owlchemy Labs visual brand today, making our identity more modern and sleek.

Owlchemy Labs is a leader in the VR space, and more broadly the XR space. We create high-quality and hilarious VR experiences for everyone, with a focus on intuitive interactions and accessibility. Given our games' numerous awards and their consistent top-10 presence on multiple platforms, it was important to have a look that represents our commitment to the VR space. Our updated brand identity matches our mission statement while giving us room to grow. We’ve kept the vibrant colors and playful asymmetry, maintaining the signature “Owlchemy” look that you’ve come to know and love from our studio.

Why Did You Do This?

We've come a long way since our Snuggle Truck and mobile development days, and we realized our old look no longer reflected who we are as a company. When we started work on Job Simulator, room-scale VR wasn’t even commercially available yet, and no one knew how successful it would eventually become. Now, we’re a leading VR studio that’s deeply invested in the platform’s success, and it’s time our visual identity matched our company’s growth and direction.

What Does it Mean for Me?

The short answer: Nothing changes for our players! Owlchemy Labs will continue making VR experiences for everyone.

Thank you to all of our fans who have supported us on this journey. We helped pioneer a new platform together, and VR wouldn’t be what it is today without your support. We look forward to many more years with all of you!

Sending a special thank you to SouthSouthWest for the great work they did on the redesign.